The Coach Who Was Too Good For His Own Good ? Marketing ...

Alex, a life coach, strongly believed in letting the client determine the direction of his work with them.

You know ? that whole ?meet them where they are? kind of thing. ;-)

Problem was ? most people took him up on his paid sample session, and it was ruining his business!

It wasn?t that they were dissatisfied. Nononononono, quite the contrary ? they felt so much better after just one session with him, that they?d QUIT.

Now, you and I both know that coaching and consulting work a bit like antibiotics. (LOL ? stay with me here!)

Take a little and you might feel so good that you stop. But, when you quit too soon, the problem often comes back with a vengeance.

In some cases Alex knew his clients? issues had recurred, but still they didn?t come back to him.

Who knows ?

Maybe they felt he hadn?t truly solved their problem after all!

Or ?

Maybe they were embarrassed to admit they were in the same place again. :(

Either way this left Alex feeling discouraged and questioning himself.

After all, he was pretty good at getting clients? but he had a lot of trouble KEEPING them!

Not to mention doing amazing work ? the foundation of his clients? transformation ? only to earn a measly one session fee for his genius.

He was too good for his own good.

** Flash forward a few months **

After working with me, Alex found his clients stayed a minimum of FOUR TIMES longer than they had before!!

Of course they got even better results, and Alex did, too. Elated clients gave him jaw-dropping testimonials and sent him referrals to their closest friends and colleagues.

And did I mention ? we doubled his prices! DOUBLED.?(So, let?s do the math ? he kept his clients 4x longer AND he doubled his prices?)

BEFORE:

Alex?s biggest issue had been that he was great at getting clients and results, but they wouldn?t renew.

NOW:

Alex changed the way he does business and never has to worry about that again.

How did he do it?

Stayed tuned!! I?ll be sharing more case studies and how I helped them over the next several posts.

How about you?

Now that you know about Alex, I want to hear from you. Can you relate to this story? Let me know in a?comment?below.

photo credit: h.koppdelaney via photopin cc

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Source: http://www.enlightenedmarketing.com/2013/01/the-coach-who-was-too-good-for-his-own-good/

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